RUDE SWIM: THEN & NOW
RUDE SWIM was founded in 2021 by British Virgin Islander Kezzia Gray. The brand was designed out of the Caribbean lifestyle and not what you see on postcards. We're talking about the real Caribbean gyal vibes. Designed for the girls who break the rules, the girls who are last to leave the jam and first to call themselves a 10. Rude swim is bold, edgy and confident. So if you haven't got to experience the Caribbean gyals lifestyle yet, firstly - we are sorry but we know that slipping into RUDE SWIM will make you feel the vibes. Go on bad Rude gyals.
RULE BREAKERS, EXCEPT FOR THESE ONES…
Rules are made to be broken, but we have a few we live by.
SMALL-BATCH ONLY
Our collections are always limited and small-batch with no guarantee of a restock to minimise waste and avoid dead stock.
SUSTAINABLE FASHION
We’re dedicated to long-term sustainable fashion practices. At RUDE SWIM we use fabrics that are made from 100% recycled materials and buy into the demand for more sustainable fabrics.
ALWAYS ETHICAL
Our swimwear is handmade by talented manufacturers we’ve visited and vetted in person. At RUDE SWIM, we refuse to support unsafe or unethical working environments.
RUDE SWIM ON INSTAGRAM
Don't get left behind. Follow us on instagram for new drops & sales.
Tag @RUDESWIM & #MADEFORRUDEGIRLS to be featured.